Wishing to maintain its success in different sectors in the retail field, the Birinci Group took its first step in retailing by signing a distributorship agreement with ESSE, the famous store giant in its own branch, in 2014. Thanks to these collaborations, which laid the foundations of Birinci Retail, the Birinci Group created pots, pans, glasses, etc. under the name of 'ANY' in 2016. He established his own brand, which produces products such as Setting off with the slogan 'ANYTHING FOR YOUR HOME', ANY brand managed to export to many countries including Morocco, Hong Kong, Libya and Turkey in 2017. The Group continues its efforts to provide the best service in the sector with its investments in the retail sector. Birinci Retail opened its ANY store in ZORLU CENTER, Turkey's most famous shopping mall, in OCTOBER 2018 and made its first investment in this field in the Turkish market. Aiming to grow in Turkey, Birinci Group opened its second store in Ankara KENT PARK in 2020. In 2023, EMAAR SQUARE, one of the most famous Shopping Centers in the world, opened its new store in Istanbul. Again in 2023, Chakra's distributorship was acquired and stores opened in Nicosia and Kyrenia.
